Hi, my name is Kim Beasley, and I’m the lead knowledge with KBC Training. I’m going to share my knowledge, which will help you discover how to easily drive traffic to your member vault using WordPress and content marketing.
Just a little bit about me. I have a bachelor’s degree in organisational development, or you can call it human resource management. And I have an MBA the business while having worked in web design for more than 25 years, I built my first intranet website for sprint in 1996. And I developed my first company website in 1999. Around 2004, I started working with WordPress to build websites and I also just into social media around 2001.
Before social media platforms were even available, yes, this is pre Facebook. Yes, this is pre LinkedIn, pre Twitter. I actually participated using mailing lists and to network with other entrepreneurs. In 2018. I started using member vault because I wanted to create my own online courses, and I became a certified partner around the beginning of 2019.
Now one fun thing about me is that I have a pen name. My pen name is Bree King and I have published nine books about paranormal romance via Amazon, where I’m accomplished, where I have accomplished becoming a best selling author. Yay. Oh, that’s so exciting.
Now let’s talk about the key takeaways that I want you to have from this presentation. First, you’re going to learn what is content marketing? What is WordPress marketing? What these statistics say about content and WordPress marketing, and then what’s next for you.
But before we get into the actual part of the knowledge sharing, I want you to remember one thing, ain’t nothing to it, but to do it, I’m gonna say it again. Ain’t nothing to it, but to do it. That’s not a motivational quote for you, to encourage you to take action on what I share today. So let’s take a look at a few.
I can’t say the word but some say stats. Let’s take a look at a few stats. Let’s start with content marketing stats, that you know that web traffic is among the top two most common measurements of success for content marketing. Yeah, this is brought to you by HubSpot, another tip by HubSpot, that nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. And according to SEMrush, marketers use social media for content distribution. That means all of this together means that content marketing is very important.
Now, let’s take a look at some video marketing stats. Video has become the most commonly used format in content marketing, overtaking blogs and infographics. This is according to HubSpot in 2020 87% of video marketers say that video has increased traffic to their website This is why so 2020 and the wise will also says that 80% of video marketers claim that video has directly increase sales. The next content stat is podcasting. I know I love podcasting.
So, did you know that monthly podcast listening now is that 37% according to Edison research in 2020 podcasts now reach over 100 million Americans every month, gotta get the piece of your pie. That is a lot of people 45% of those in the US, H 12. Plus had listened to audio in a car through a cell phone. And this is also according to Edison research.
Now let’s talk a little bit about WordPress. Marketing stats. Did you know companies spend 46% of the budget on content creation? WordPress powers? Yes, WordPress powers 35% of the internet. And this is as of 2020. And it ain’t an increase of 2% compared to early 2019 and a 4% rise from the previous year counting on CMS built websites, that’s just counting CMS s the website fuse. CMS stands for content management systems. And so any website built with the content management system, WordPress was used to create 60% of those websites.
Okay, I know I threw a lot of numbers out at you. So now, we’re going to make these numbers make sense by talking about content marketing, and WordPress marketing. Let’s Start with WordPress. I mean, let’s start with what is content marketing. A basic explanation about content marketing is that it is a way to distribute your content, consistently communicating your message, focus on creating content that will attract your targeted buyers. It also encourages your target buyers to take action, and also it drives traffic to your website.
Now some examples of content are blog posts, video, audio, images, graphics, infographics, presentations, the list is so long, just know content marketing is mainly about you. Taking your message, creating that taking the content that that communicates your message and getting it out in front of your target buyers and then enticing them to Come back to your member Bob.
So let’s take a look at a few things that you can do to actually get started on content marketing.
Here are the examples I wanted to encourage you to get into. Ask your customers who’ve created who’ve completed your course, to give you the testimonial at the end of your course. So one of the last things you should do, or even throughout your course, ask for the opinion of your users or your customers about to give you feedback regarding your your course don’t just give them a yes or no question. actually give them open ended questions that they need to answer then you can use those as testimonials.
Now one way you can use the testimonials is to create graphics of your customers testimonials and then share those on social Jimmy, I know you’ve seen him. This is one way that you can do it. You can do it, I trust you, I believe in you. So remember, ain’t nothing but to do it. Okay, so then you can also generate videos, you can either use the testimonials, or you can create a video of yourself talking about your course and share that video on social media.
And then another way is to ask your customers to share about your course on social media with links back to your course. And if you really want to reward them, have activate your affiliate programme within member vault and reward your customers when they send people to take your course. Yeah, and make sure they’re buying and paying customers that you reward for. Another thing you can do is create an infographic that actually shows the course outline or the your core all the courses you have in your MemberVault, and then share that on social media.
Finally, you can collaborate with the peer or a big brand or an organisation to offer one of your courses as a member perk. So, what’s next? Oh no, we’re not finished. We’re gonna talk about WordPress marketing.
I’m gonna give you some ideas that revolve around that. And just so you know, WordPress was one of my favourite tools. I am a big fan of WordPress. So WordPress marketing explain is that it’s normally when you would focus on normally when you focus on driving traffic to your website, you would focus on sending it to WordPress. Not to your MemberVault website but for this instance, we are going to talk about sending traffic from your WordPress website to your member vault website. I think we can do this.
So with this all in mind WordPress marketing tips for driving traffic to your membership website start with create a blog post about each individual course that’s not just a single blog, a blog post about each course you’ve created, and then include links to your courses.
Next, volunteer for podcasts. Oh, my goodness, podcasts are is a really great way. If you don’t have one of your own. You can get on to podcasts and start sharing about your courses. Create a snippet about each course. So you can create a video and share on Social media. Add a link to your member website as a main item in your navigation menu in your WordPress website. Then add your courses as sub menus, a sub menu items under your member vault website main item in the navigational menu. Next, you want to create pop ups on your website that promote your courses and drive traffic to your member vault website.
Finally, repurpose. This is one of my favourite things to do repurpose your blog posts into videos and audio into presentations into infographics into just any device any type of content they share on social media that will drive traffic to your memorable website. Now we can talk about what’s next for you to do
What’s next for you to do? Take action by September 15, 2020 and get access to my WordPress Masterclass which is valued at $297. But I have it priced at $97 as a as a kind of cross the board pricing for most of my online courses, I charge $97 even though it’s value for more and just for you, I am giving you a discount of $50. If you take action, yes – take action by September 15 2020 and you’ll get a discount of $50 off of my regular price of $97.
Your total will only be $47 after the discount. But to get this discount, you have to use the code MVMAX. Now go to the www.kbctraining.com and sign up and make sure to use that code MVMAX. Bye for now.